3,700 litres of water is used to produce just one pair of jeans.
The fashion industry contributes to 10% of global carbon emissions.
Yet…
Big brands like Burberry, Nike, Gucci, and H&M burn billions of dollars worth of unsold clothes.
Every. Single. Year.
Why?
Because their business runs on exclusivity and scarcity.
If a ₹50,000 pair of jeans starts selling for ₹500 in the secondary market,
who’d pay full price again?
These “luxury” clothes are made cheaply in factories across Vietnam and Bangladesh.
A logo is all it takes to jack up the price.
And while these brands profit, the planet pays the price.
Profit > Planet.
And for some people? It’s about status.
But the truth is:
People who chase status through branded clothes are often the ones without real status.
