Virat Kohli getting out to an off-stump ball.
SRK spreading his arms in romance scenes.
A ₹5 packet of ParleG
But how is Parle-G still just ₹5 when everything else is getting expensive?
ParleG is using something called “Shrinklation.”
1994: You could get a 100gm ParleG biscuit packet for ₹4.
2008: It weighed 92.5 gms.
2009: 88 gms.
2021: The price was increased from ₹4 to ₹5, but the weight dropped to 55 gms.
Today, if you buy ₹5 ParleG, you’ll get just 50 gms of biscuits.
But why is ParleG not leaving the ₹5 price bracket?
It’s because of “consumer psychology.”
₹5 and ₹10 are magic numbers since they show affordability.
Many FMCG companies sell their products in these price brackets to attract customers.
But with rising inflation, ₹10 and ₹20 will become the new magic numbers.
By the way, one thing is and will always be free.
Information like this on the Labour Law Advisor’s page. Don’t forget to follow our page.
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