Brands offer hefty sums to promote their products.
But we turn down a lot of them. Why?
Our “WHY” behind content creation is very clear.
Our mission is to spread awareness in India.
We can’t afford to include anything that might misguide or confuse our audience – even slightly.
So, whenever a brand approaches us, we ask:
Does this brand or collaboration genuinely benefit MOST of our audience?
Could it mislead them in any way?
Only if it genuinely helps people – and aligns with what we’d use ourselves – do we consider it.
Our average viewer should be able to understand and apply the product or service effectively.
That’s why we’ve never promoted crypto, never created a video on an IPO, never done stock analysis – none of that.
Ultimately, our long-term goal is to keep our information consistent and helpful to the majority of our audience.
That’s the essence of our collaboration strategy.
And that’s what you should learn if you’re a content creator.
📌 Keep your WHY clear and specific.
That’s the only way to build trust with your audience in 2025.
